If you want to support Irish farmers this Christmas, don’t be fooled by false flags!
To be sure you’re really buying Irish, look out for:
The Bord Bia Quality Mark – Origin Ireland
on fresh meat, poultry, bacon, eggs, fruit and vegetables
Only food produced on approved Irish farms and processed in approved Irish factories can carry this mark
The National Dairy Council’s Guarantee
on fresh milk and cream
The NDC Guarantee appears on branded and private label products that are licenced to carry the mark because they source and process their milk in the Republic of Ireland and meet all necessary NDC criteria and audits.
Shops use discount prices and misleading labeling to lure you
But Low Low Prices mean
- Lower prices for farmers
- More food waste
- Suppliers out of business – less choice & supply for you