13 Oct 2015
ENJOY ITS FROM EUROPE PROMOTION – 13 OCTOBERBrussels Daily
Annual work programme for 2016
The annual work programme for 2016 was adopted on 13 October 2015. It gives priority to promotion activities in a selected list of third countries where there is the highest potential for growth, and to the dairy and pig meat sectors to react to their difficult market situation.
A total of € 111 million will be available for promotion programmes selected for EU co-financing in 2016.
By singling out an amount of € 30 million for dairy and pig meat promotion, these sectors also have the significant advantage that the envelope is ring-fenced: dairy and pig meat promotion campaigns are no longer in competition for funding with projects from other sectors. Promotional programmes will therefore help producers to address market imbalances, and to create new market opportunities, notably in third countries.
The work programme will be implemented through the publication of the calls for proposals for simple and multi programmes in early 2016 with the aim to select promotion campaigns for EU funding.
A simple programme is a promotion programme submitted by one or more proposing organisations from the same Member State.
A multi programme is a programme submitted by at least two proposing organisations from at least two Member States or one or more European organisations.
>> Read the Annual work programme for 2016:
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