13 Oct 2015
EU PROMOTION POLICY – 13 OCTOBERBrussels Daily
A dynamic promotion policy oriented towards the needs of the sector on European and world markets
The Commission has developed a promotion policy since many years. Determined to maintain the conditions of competitiveness for years to come and thus meet the needs of the sector in the European and global markets, the Commission opted for a revision of this framework in a phased approach.
The new regulation was formally adopted on 22 October 2014 and published on 4 November 2014. It will start applying on 1 December 2015.
1 December: Regulation (EU) No 1144/2014 starts applying.
13 October: Adoption of the annual work programme for 2016 establishing the priorities in accordance with Article 8 of Regulation (EU) n° 1144/2014