14 Nov 2018
EU FUNDS TO PROMOTE AGRI-FOOD PRODUCTS – 14 NOVEMBERBrussels Daily
€191 million to promote agri-food products at home and abroad
The 2019 programmes for the promotion of EU agri-food products will focus primarily on markets outside the EU with the highest potential for growth.
The European Commission adopted the 2019 promotion policy work programme on 14 November, with €191.6 million to be made available for programmes selected for EU co-financing – an increase of €12.5 million compared with 2018. €89 million will be allocated to campaigns in high growth countries such as Canada, China, Colombia, Japan, Korea, Mexico, and the United States. Some of the money will be earmarked to the promotion of specific products, like table olives.
Phil Hogan, Commissioner for Agriculture and Rural Development said: “Europe is the world’s top producer of quality food and drink. I am happy to say that, with an even greater emphasis on promotion efforts in 2019, we will increase awareness of this fact both in the EU and in third countries with high growth potential, to the benefit of our farmers and agrifood producers. Our increasing number of trade agreements means more opportunities for our producers to tap into and the Commission stands fully behind them to support them in the promotion and export of their products.” More information here