IFA President Joe Healy has said Ireland should take a brand Ireland approach to selling beef to China. He said the Chinese market presents a unique opportunity to build a high value Irish beef brand, similar to Kerrygold for dairy.
14 05 2018
IFA President Joe Healy is travelling to China today as part of a Ministerial trade mission, following the opening of the Chinese market for Irish beef last month. He is joined by Livestock Chairman Angus Woods and Pigs Chairman Tom Hogan.