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IFA President Joe Healy has said Ireland should take a brand Ireland approach to selling beef to China. He said the Chinese market presents a unique opportunity to build a high value Irish beef brand, similar to Kerrygold for dairy.

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IFA President Joe Healy is travelling to China today as part of a Ministerial trade mission, following the opening of the Chinese market for Irish beef last month. He is joined by Livestock Chairman Angus Woods and Pigs Chairman Tom Hogan.

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IFA President Joe Healy has welcomed the announcement by Minister for Agriculture Michael Creed that the Chinese market is opening for Irish beef.

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