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IFA President Eddie Downey has warned retailers against discounting of fresh produce in the run-up to Christmas, where growers are used as pawns in a vicious battle over market share. He said, “The use of below-cost selling of farm produce as a tool to drive footfall undermines Irish production and the financial viability of specialist growers. These growers have invested hugely in their farm businesses to supply a plentiful crop of fresh Irish produce for Christmas. Retailers have to respect this investment”.

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