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Unsustainable discounting of fresh milk by Aldi in the last week is socially irresponsible and fundamentally incompatible with Origin Green membership, IFA National Liquid Milk Chairman John Finn has said.

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Speaking today, World Milk Day, IFA National Liquid Milk Chairman John Finn urged consumers to value the locally produced fresh milk they expect to find on their supermarket shelves every day.

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Farmers are concerned that the long-standing Dunnes’ market share grabbing discount of milk at 67c/l is starting to degenerate into a milk price war, which will undermine the sustainability of fresh milk producers, with Aldi cynically joining Dunnes this week. 

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IFA National Liquid Milk Chairman John Finn said today, Thursday 1st June is the day selected by the UN/FAO for World Milk Day to celebrate the important contributions the dairy sector makes to economic development, livelihoods and nutrition.

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IFA National Liquid Milk Chairman John Finn has congratulated the liquid milk suppliers to Clona Dairies for becoming the first producer group 100% certified under the SDAS scheme – Bord Bia’s farm facing side of Origin Green.

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