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IFA President Joe Healy has said his and IFA Liquid Milk Chairman John Finn’s engagement earlier today with Minister for Agriculture Michael Creed on the IFA Milk Wise 2025 Strategy was constructive and positive.

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Launching the IFA Milk Wise 2025 strategy today, IFA President Joe Healy warned milk produced over the winter months will soon fail to meet demand. There is a real risk of shortages for consumers because farmers aren’t being paid enough to milk cows during the winter.

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IFA President Joe Healy will, with National Liquid Milk Committee Chairman John Finn, next Tuesday in Dublin launch a major new Liquid Milk Strategy for Irish produced fresh milk.

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If the dairy sector and retailers want to secure the  year-round locally produced fresh milk for, they will have to come together with farmers and regulators to develop their own “MilkWise 2025, writes John Finn, IFA National Liquid Milk Chairman.

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Farmers must further tighten their winter supplies to their liquid milk contracts, and remove the comfort for dairies and retailers that has contributed to systematic undercutting and erosion of value in the liquid milk chain. This was one of the main messages to come out of last night’s IFA Liquid Milk Rally in Portlaoise.

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