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IFA President Joe Healy has said Ireland should take a brand Ireland approach to selling beef to China. He said the Chinese market presents a unique opportunity to build a high value Irish beef brand, similar to Kerrygold for dairy.

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IFA President Joe Healy is travelling to China today as part of a Ministerial trade mission, following the opening of the Chinese market for Irish beef last month. He is joined by Livestock Chairman Angus Woods and Pigs Chairman Tom Hogan.

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At today’s National Council meeting in Dublin, members reiterated the need for the Minister for Agriculture Michael Creed to intensify the Department’s response to the ongoing fodder emergency.

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Following an appearance by Minister for Agriculture Michael Creed at the Joint Oireachtas Committee on Agriculture this afternoon, IFA President Joe Healy said the Minister has to recognise that the fodder crisis on farms is not going away soon, and he must provide immediate financial support to farmers.

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IFA President Joe Healy has insisted Minister for Agriculture Michael Creed pull together an emergency response to tackle the fodder and income crisis on farms due to the unprecedented weather conditions this spring.

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