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Did you know that 72% of Irish men purchase dairy for its health benefits but only 65% of Irish women have the same motivation. 35% of Irish people are currently limiting dairy of some kind while avoidance or limiting is more prominent among women – 41% compared to 30% of men.

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The IFA National Liquid Milk Committee, meeting this week fired a shot across the bow of Ireland’s liquid milk purchasing dairies and retailers in the wake of the shift in sourcing of the Tesco private label milk contract between Glanbia and some of the other dairies.

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