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Farm gate prices continue to strengthen in both wholesale and the major retail markets. Growers with quality product who are willing to negotiate, are securing the best prices.

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Easter has given a welcome boost to the potato trade and with the weather remaining on the cool side, consumption will remain robust over the coming weeks.

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Many growers have unloaded ambient stock over the past week as they clear the decks in readiness for the planting season ahead. As a consequence, many buyers are now turning their attention to stocks in cold store with increased enquiries from the north in particular where supplies of rooster appear to be very low.

The recent fine spell has resulted in more of the early crop being planted particularly on the lighter soils. Growers planting earlies in more inland and later areas need to remember last year’s market as there were poor prices for these plantings and a general oversupply in the premiere and queen varieties. Plantings have increased in the potato growing areas of southern Europe which will have a negative effect on the early market here also.

Ex-Farm Potato Prices reported to IFA

Low High Average
Rooster Box €300 €350 €330
Rooster 10kg €3.10 €3.50 €3.40
Kerrs Pinks 10kg €3.20 €3.60 €3.30
Whites Box €280 €300 €290
Golden Wonder 10kg €5.00 €6.00 €5.50

The market continues to tick along with all growers moving stock easily. There have been small price increases this week as growers seek to cover the increased costs of storage.

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Demand continues to remain firm across the potato market segments. The amount of white potatoes remaining in store is far lower than last year. With the free buy price very strong in the UK imports are non-existent, resulting in demand for quality whites far exceeding domestic supply.

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