Did you know that 72% of Irish men purchase dairy for its health benefits but only 65% of Irish women have the same motivation. 35% of Irish people are currently limiting dairy of some kind while avoidance or limiting is more prominent among women – 41% compared to 30% of men.
To combat these concerns and try and bring back young people as dairy consumers, the National Dairy Council has launched a major new marketing campaign.
To celebrate the launch of the campaign, a pop-up milk bar will open from 8th – 12th November on 57 South William Street in Dublin. The free café offer gourmet coffee, delicious fruit smoothies, healthy inspired milkshakes and frozen yoghurt.
Find out more about the campaign, and get information on dairy health beneits and dairy recipes at www.thecompletenatural.ie.