IFA President Tim Cullinan said the statement issued by Aldi today refers to their milk brand as ‘Clonbawn’. This is misleading as the brand they use on their milk is actually ‘Clonbawn Irish Dairy’. There is no such dairy.
Aldi go on to list the Irish dairies and co-ops they work with. Why can’t Aldi simply put these dairies on the front of their cartons, rather than the fictitious ‘Clonbawn Irish Dairy’?
“This is part of an ongoing and deliberate branding strategy to undermine farmer-owned brands and drive down the price paid to producers,” he said.
They are deliberately trying to mislead consumers with this local-sounding dairy so they can change the supplier putting the milk in the carton without making it clear to the consumer.
While other retailers have their own brands, they are not using fictitious farms, dairies and creameries to mislead consumers.