SuperValu Must Clarify Immediately Source of Product Sold as ‘Argentinian Striploin Beef’

IFA is this morning in SuperValu in Cashel, Co Tipperary after members discovered product labelled as ‘Argentinian strip loin steak’ for sale on the shop shelf.

IFA President Joe Healy said, “While SuperValu is claiming that the Argentinian in the title refers to the sauce, IFA is insisting that Musgraves, SuperValu’s parent company they make an immediate public statement on the matter”.

“Beef farmers are going through an incredibly difficult time and the very least we would expect is that all Irish stores would stock only Irish meat,” he said.

South Tipperary IFA Chair Erica O’Keeffe said that local farmers were shocked to find beef labelled like this in a store in Tipperary.

“There is no Bord Bia Quality Mark on the product or any other information about the source of the beef,” she said.

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