The IFA National Pig Committee led by Chairman Roy Gallie are calling on consumers to support Irish pig producers this Christmas.
“The traditional ham is a feature on our Christmas dinner tables. I would ask that when you make your trip to the supermarket or shop online, choose Bord Bia Quality Assured Irish ham with the Bord Bia logo clearly displayed,” said the Chairman.
“The past 18 months have been extremely difficult for pig farmers. Unfortunately, some producers have had to close their doors due to the exorbitant increases in input costs.”
Irish retailers have shown commitment to the Bord Bia logo and to Irish producers which is verified through the DNA scheme.
“We encourage them to strengthen and grow this commitment, but we also need to raise consumer awareness in choosing the Bord Bia logo and what it means to us as local producers. For the consumer, Irish pork meat is great quality, great value, great taste and highly nutritious,” he said.
“Choose to support local Irish food producers, Irish farmers, your neighbours, farm families, when you buy your Christmas ham this year. Purchasing Bord Bia Quality Assured pigmeat each week will secure a future for Irish pig producers,” he said.
“When you pick up your ham, pack of rashers, or pork chops, choose the product with the Bord Bia logo and conscientiously buy Irish this Christmas,” Roy Gallie concluded.