IFA Assures Consumers in Relation to Irish Produced Fruit

Commenting on the recent outbreaks of norovirus in Sweden linked to the consumption of imported frozen berries, IFA Soft Fruit Chairman Jimmy Kearns has assured consumers in relation to Irish produced fresh and frozen product.

He added that Irish soft fruit is produced under very strict food safety and hygiene standards in accordance with best practice and stated that similar outbreaks were never linked to Irish berries. It again shows the importance of proper traceability in the food supply chain, which the consumer is assured of when purchasing Irish product.

We are now coming into the height of the Irish soft fruit season and Jimmy Kearns urged the general public to support Irish growers by buying home grown fruit.