Supervalu to Suspend Current Promotional Programme

SuperValu has informed the IFA that they will suspend their current promotional programme, following discussions.

Last week the retailer ran a promotion offering free carrots and potatoes when customers bought roast beef, which was also discounted by 50%. This week the retailer ran a similar offer on onions and mushrooms.

IFA President Joe Healy said, “Following representations made by the IFA to SuperValu, the retailer has decided not to extend the current promotional programme beyond tomorrow, February 4th.

“We will be meeting with the retailer again in the near future to express farmers’ anger at this type of promotion.”

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