Ahead of the biggest grocery spend of the year, IFA President Tim Cullinan has appealed to consumers to support local farmers when doing their shopping.
Kantar estimates that €1.25bn will be spent in December, with tomorrow the busiest grocery shopping day of the year before Christmas Day on Sunday.
“Christmas Day is a special time for families to gather together and celebrate. The Christmas Day dinner is the centrepiece of the day and using the best of Irish produce will enhance the experience,” he said.
As part of IFA’s online Christmas campaign Support Local Farmers this Christmas, Tim Cullinan encouraged consumers to look for and choose the Bord Bia Quality Assured logo when buying their groceries.
“The QA logo means that the food you buy has been produced and processed by members of Bord Bia schemes and are audited on a continuous basis on farm right through to the final processing & packing,” he said.
The IFA President acknowledged that food prices had risen, but he maintained that Irish food is very good value given the quality and standard of what farmers produce.
“Costs have also risen for farmers, so we would appreciate as much support as possible from consumers when they shop over Christmas. We know they value locally-produced food and filling the basket with QA produce is the best way to show that,” he concluded.