Potato Market Reports

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  Low High Average
Rooster Box €250 €330 €280
Rooster 10kg €2.50 €3.00 €2.70
Whites €180 €230 €210
Kerr Pink 10kg €2.70 €3.40 €3.00
 Golden Wonder10kg €4.50 €5.50 €5.00

 

Demand for potatoes continues to remain positive, with the sub-zero temperatures this week, certainly driving sales. Farm gate prices are under some pressure in the wholesale market however, produces need to realise that further price reductions from current levels will not increase sales.

As in any year farmers need to remain patient, and understand that due to the combination of high tare levels and the 5% of crop which is of yet unharvested, the overall saleable yield of potatoes will be similar to last year. On the issue of reclaiming tare, growers need to push on this issue in order to remove it from the processing sector.

Over in the UK, sales have been sluggish since Christmas, however premium product across all lines is in demand which is reflected in the higher prices.

Ex-farm prices reported to IFA

Low High Average
Rooster Box €250 €330 €280
Rooster 10kg €2.50 €3.00 €2.70
Whites €180 €230 €210
Kerr Pink 10kg €2.70 €3.40 €3.00
 Golden Wonder10kg €4.50 €5.50 €5.00

 

Demand for potatoes continues to remain surprisingly strong this week, despite the typical post-Christmas lull in the market. Some of this, is no doubt linked, to the improved perception of potatoes as a key component of a healthy balanced diet.

Official yield dig figures have shown a slight increase in the yields of Rooster however kerrs pink and golden wonder are similar to last year. With the acreage of kerrs pink down 10% on 2016 and an increased interest in these more traditional varieties there will continue to be a positive market for these varieties as the season progresses.

Ex-Farm Potato Prices reported to IFA

Low High Average
Rooster Box €250 €330 €280
Rooster 10kg €2.50 €3.00 €2.70
Whites €180 €230 €210
Kerr Pink 10kg €2.70 €3.40 €3.00
 Golden Wonder10kg €4.50 €5.50 €5.00

 

As expected, demand was strong over the Christmas period with many reports of an increase in sales on last year.

The beginning of January often sees a lull in sales as a result of the Christmas demand, however, orders remain reasonable this week.

Official potato yield dig figures show an increase on last year however the increase was not as significant as some had predicted. Allied to this, with tare levels and waste much higher than the norm, overall production levels will not be dissimilar to last year.

Growers in Northern Ireland have had a very difficult harvesting season with significant crop losses due to wet conditions and up to 20% of the crop will remain in the ground over the winter period.

Ex-Farm Potato Prices reported to IFA

Low High Average
Rooster Box €260 €330 €280
Rooster 10kg €2.50 €3.00 €2.70
Whites €180 €230 €210
Kerr Pink 10kg €2.70 €3.40 €3.00
 Golden Wonder10kg €4.50 €5.50 €5.00

 

Demand has remained strong in the run up to Christmas. Unfortunately a number of retailers have discounted potatoes again this week as they jostle for customer footfall. This creates much anger among growers as they should be receiving a premium on their product at this time of year when demand is at its peak, instead of reductions in some cases.

The IFA and the Irish Potato Federation (IPF) have agreed an industry standard regarding the return and valuation of potato tare. All growers should familiarise themselves with the standard and IFA recommends that farmers should look for the return of their tare. This will help to put some valuation on tare and, benefit the overall market by taking product out of the system. Despite the difficult market for some white varieties, pre pack quality maris piper is commanding a significant premium both in Ireland and the UK.

Ex-Farm Potato Prices reported to IFA

  Low High Average
Rooster Box €260 €330 €280
Rooster 10kg €2.50 €3.00 €2.70
Whites €180 €230 €210
Kerr Pink 10kg €2.70 €3.40 €3.00
 Golden Wonder10kg €4.50 €5.50 €5.00

The seasonal Christmas demand and freezing temperatures, have seen a significant increase in potato orders this week.

Most of the contracted product has now been cleared and this has now opened up opportunities in the free buy market. As has been the case in recent years, growers with better quality potatoes are getting precedence over poorer lines. Across the UK and Europe there appears to be a dearth of good quality potatoes and the situation is similar here. Farmers need to be aware that quality lines will command a premium as the season progresses. Farm gate prices of salad potatoes are holding firm with Irish produce holding their own against imports. The market for quality kerrs pinks is also firm and has been helped by the 10% reduction in planting area compared to last year.


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